There are institutions and there are institutions; then there is British Vogue, so when Genesis Publications came to us with the brief to create a promotional film for their latest work Vogue: The Voice of a Century, we were flattered and delighted to be involved in something so momentous.
Featuring contributions from Editor-in-Chief, Alexandra Shulman, stylist Bay Garnett, Biba founder Barbara Hulanicki and the iconic model, Penelope Tree, our task was not only to ensure rich content from the contributors, but also to ensure the rich contents of the book itself were on display.
Favouring a more textured approach we decided against too much VFX, opting instead to shoot the actual pages, old school rostrum style. Using cine primes allowed us to get into the grain of the pages while showcasing the text and photography in the book itself.
From the long form master work we were able to provide the client with cut downs and re-versions to work across all social media channels, each one helping to showcase a different aspect of the book – from the artefact itself, to the unique content within.
Directed by Liz Robinson & Kevin Hylands. Shot by Dave Symmons & Hari Chandegra on the Arri Amira, sound by Hal Smith. Online & Grade by Mark Heasman
To publicise the release of How Can it Be?, Ronnie Wood’s recently discovered 1965 diary, Genesis Publications asked us to produce a short film to get a feel for the diary, as well as to visually tie the content together with the art work through the words of Ronnie himself. Once again our film took pride of place on Genesis’ site as well as working as a marketing tool, featuring on Mojo.com and NME.com.
Directed by Kevin Hylands. Shot by DOP Dave Symmons, Movi shot by Phil McDonald on the Canon C300 using Cine Prime lenses, sound by Liam Kelly. Edited on FCPX, Online & Grade by Adam Maynard at Azimuth Post Production.
As a unique element to the marketing campaign for the Ronnie Wood diary, Genesis commissioned us to produce a bespoke music video for the accompanying song, ‘How Can It Be?’ - a reversion of the the original track written by Ronnie in 1965. Filming Mr. Wood laying down the track at British Grove studios in Chiswick, the finished promo was premiered at a special event at the Ambassadors Theatre, London, hosted by Bob Harris, as well as being premiered exclusively on rollingstone.com.
Directed by Kevin Hylands. Shot by DOP Dave Symmons, Movi shot by Phil McDonald on the Canon C300 using Cine Prime lenses, sound by Liam Kelly. Offline Edit by Simon Bryant, Online & Grade by Adam Maynard at Azimuth Post Production.
In the final element of this 360 marketing project for Genesis we produced An Evening With Ronnie Wood in conversation with Bob Harris at the Ambassadors Theatre. Aside from scripting and direction, Pickle Jar Films oversaw set design, prop sourcing, lighting and tech spec including a 12K back projection screen, as well as managing all event logistics. It certainly was a night to remember, and for those not fortunate enough to have had a ticket, here’s a little taste of what you missed…
To celebrate the release of the book, ‘Into Tomorrow’, Genesis Publications asked us to produce a short film to showcase the longstanding collaboration between Paul Weller and photographer, Lawrence Watson. We were only too happy to do so, delivering a film that sat easily on Genesis’ homepage as well as being used as a promotional tool across other media to fuel publicity and drive sales. Treating imagery from the book in a style similar to Lawrence’s photography and using the words and music of Mr.Weller, we produced both a 4 minute promo and 90 second teaser, before going on to produce unique documentary film content for the e-book.
Directed by Kevin Hylands. Shot by DOP David Symmons on the Canon C300 using Cine Prime lenses, sound by Liam Kelly. Edited on FCPX, Online & Grade by Adam Maynard at Azimuth Post Production.
In our first collaboration with Genesis Publications we produced a promotional film for the book JIMMY PAGE by Jimmy Page. Focusing on the wealth of photography, we highlighted some of the most iconic images whilst getting the inside track from Jimmy himself. The film featured on platforms as varied as BBC.com, Mojo.com, NME.com and Rolling Stone as well as accompanying Jimmy on his international publicity tour for the book's release.
Directed by Liz Robinson. Shot by DOP Paul Rudge on the Canon C300 using Cine Prime lenses, sound by Matt North. Edited on FCPX. Online & Grade at Azimuth Post Production.